Egyptian financial technology company Valu announced a partnership with Air Arabia Egypt on October 14, 2026, introducing flexible payment options for travelers in Egypt and Jordan. The agreement enables customers to book flights online and spread their payments over periods of up to 60 months. The collaboration expands Valu's presence in the travel sector while giving Air Arabia Egypt customers additional ways to finance their journeys.
Flexible Payment Options for Travelers
The partnership combines Air Arabia Egypt's flight booking services with Valu's consumer financing solutions, allowing eligible customers to manage travel expenses through installment payments. Rather than covering the entire airfare upfront, travelers can distribute the cost across an extended repayment period. The arrangement is intended to make flight purchases more manageable for customers seeking greater flexibility in their spending.
The payment solution will serve customers in both Egypt and Jordan through online flight reservations. Its introduction reflects growing opportunities for financial technology providers to offer financing directly within consumer purchasing experiences. However, the announcement did not specify applicable financing charges, eligibility requirements, or whether repayment terms will vary depending on the booking.
Strengthening Valu's Travel Sector Presence
For Valu, the agreement represents another step in expanding its financial services into everyday consumer spending categories. The company already provides financing for purchases across sectors including electronics, healthcare, education, home furnishings, and travel. Partnering with an airline broadens the opportunities for customers to use its services beyond traditional retail transactions.
Walid Hassouna, CEO of Valu, described the collaboration as part of the company's strategy to increase payment flexibility and strengthen its travel offerings. He emphasized the importance of expanding Valu's commercial partnerships while making financing solutions available across more aspects of consumers' lives. The agreement also supports the company's broader ambitions to develop its presence across regional markets.
Air Arabia Egypt Expands Customer Payment Choices
For Air Arabia Egypt, the collaboration introduces another payment option for passengers purchasing tickets through its online channels. Offering installment financing could appeal to customers who prefer to distribute travel expenses rather than make a single upfront payment. The arrangement also provides the airline with an additional financial services partner without changing its core flight operations.
Adel Al Ali, Group Chief Executive Officer of Air Arabia, highlighted the importance of providing customers with greater convenience when booking flights. He said the partnership supports the airline's efforts to improve travel accessibility and offer passengers more flexibility in planning their journeys. The initiative brings consumer financing into the airline's digital booking experience across the two markets.
Jordan Expansion Supports Regional Growth
The agreement follows Valu's entry into Jordan in May 2026, marking an important development in its regional expansion strategy. The company launched its financing services after receiving final approval from the Central Bank of Jordan under a Specialized Finance license. This regulatory milestone established a foundation for introducing its consumer finance offerings to customers in the Jordanian market.
By including Jordan alongside Egypt, the Air Arabia Egypt partnership connects Valu's established home market with its newer regional operations. The arrangement creates another commercial use case for its financing products as the company seeks to broaden its customer reach. It also illustrates how partnerships with regional service providers can support Valu's expansion beyond its original market.
Valu's Broader Financial Services Ecosystem
Operating legally as U Consumer Finance S.A.E., Valu is listed on the Egyptian Exchange under the ticker VALU.CA. Its financial services portfolio includes buy-now-pay-later financing, investment products, business financing solutions, and payment cards developed through partnerships. The company reports that its financing services are available across more than 9,000 physical stores and online platforms.
Valu has also introduced specialized financing products for higher-value purchases and developed business-to-business services through Valu Business. Its broader platform includes investment and digital marketplace offerings intended to address different customer financial needs. These activities position the airline partnership within a wider strategy of diversifying financial services and increasing their availability across consumer sectors.
The partnership between Valu and Air Arabia Egypt adds installment financing to online flight bookings for customers in Egypt and Jordan. By offering repayment plans extending up to 60 months, the companies aim to improve payment flexibility while supporting Valu's expansion in travel financing. The agreement also reinforces the fintech company's regional growth strategy following its launch in Jordan earlier in 2026.