ShopOS, an AI company backed by Flipkart co-founder Binny Bansal's 3STATE Ventures, has launched Sloosh, an AI-powered creative platform aimed at a new generation of creators. The platform turns ideas, photos, and videos into product imagery, visual scenes, reels, and creator-style clips. It opens the AI-plus-expert creative engine built for global brands in India, the UAE, and the US to creators and businesses worldwide at a fraction of the cost and time.
A Shift from Prompts to Repeatable Workflows
AI tools have made generating individual images and videos easier, but producing consistent, on-brand content across multiple use cases often requires repeated prompting and the use of several tools. Sloosh addresses this gap through Spaces, ready-made creative workflows that anyone can run with their own inputs to achieve consistent results every time. Users can also build and publish their own workflows using Spacelab, the platform's visual editor, which adds flexibility for specialized needs.
Integration with Assistants and Professional Tools
Sloosh connects with widely used AI assistants including ChatGPT, Claude, Gemini, and Cursor through Sloosh MCP, allowing teams to incorporate creative workflows into their existing AI environments. An Adobe After Effects plugin is also launching alongside the platform, extending its capabilities to professional motion design and video editing. Creators can publish their own Spaces for others to use, fostering a community-led ecosystem with transparent pricing and a roadmap shaped by users.
Founders on Packaging Brand-Ready Creative Processes
Ajay P V and Sai Krishna V K, co-founders of ShopOS, said that great creative work is a process rather than a prompt. They explained that ShopOS has spent recent years building that process for some of the largest fashion and retail brands by combining AI workflows with human experts. With Sloosh, the company has packaged those workflows into a platform that creators, designers, founders, and small and medium businesses can use at a fraction of the cost and time.
Company Background and Funding
ShopOS is described as a startup with US$20 million in funding and is backed by Flipkart co-founder Binny Bansal's 3STATE Ventures. The founders previously co-founded Scapic, an AI and augmented reality commerce platform that was acquired by Flipkart in 2020, before helping establish and lead Flipkart Labs. This track record underpins the company's move from delivering creative for large brands to enabling a broader set of independent users.
Launch Film and Creative Vision
To mark the launch, ShopOS has released a brand film that traces creative expression from traditional art forms to AI. The platform is positioned as an accessible alternative for agencies, founders, businesses, and independent creators who need brand-ready creative production without the typical cost and time. Its core capabilities include producing product imagery, visual scenes, reels, and creator-style clips, reflecting the growing demand for fast and consistent digital content.
With Sloosh, ShopOS is bringing process-driven AI creative production to a much wider audience beyond its enterprise clients. By combining AI agents, reusable workflows, and human expertise, the platform aims to reduce cost and time while maintaining brand quality. The launch signals a meaningful step toward accessible, AI-powered creative tools for the next generation of creators and businesses worldwide.