GasLab, a generative AI music platform created by DJ and producer Reinier Zonneveld, has officially launched with US$1 million in Pre-Seed funding. The startup operates under the name Generative AI Solutions Lab and is backed by European investors including Eric Demuth of Bitpanda and Bas Beerens of WeTransfer. GasLab aims to keep creative professionals in business by ensuring that musicians whose work shapes AI-generated tracks are recognized, credited, and paid.
How GasLab Works
The company provides an end-to-end system for AI music that relies on catalogs supplied only by artists and labels who consent to participate. Users can generate tracks from prompts, and the platform's proprietary technology attributes each AI generation to the music that influenced it. This approach gives creators immediate visibility into which songs and artists shaped a given result.
GasLab's model closes a growing gap between generative AI tools and music rights holders. Many existing systems can produce finished tracks in seconds but do not show their sources or compensate original artists. GasLab was built to reverse that dynamic by offering transparency through technical design rather than voluntary reporting.
Attribution Through the Digital Notary
At the core of the platform is a proprietary attribution engine called the Digital Notary. It compares each generated output with the participating catalog and creates a record of the music and rights holders that contributed to the result. Contribution is logged at both the master and publishing levels to support accurate distribution of value.
Every generated track receives a permanent ID and a watermark that links the work to its attribution record. GasLab assigns an economic right to each artist associated with a track, which means original contributors can share in success if a generated song becomes popular. Revenue from subscriptions or releases is then shared using the same attribution record.
Leadership and Industry Background
Reinier Zonneveld trained as a classical pianist from the age of three before teaching himself electronic production. He founded the Filth on Acid label in 2017, holds the world record for the longest electronic music live set, and has consistently ranked among the world's top 30 DJs over the past five years. He developed the approach with longtime business partner Cas Luuring and former VC partner and Uber general manager Thijs Emondts.
The team began working with machine learning eight years ago, which led to Zonneveld's AI model R2. That model was trained on his own catalog and is used during his festival performances. Zonneveld stated that his academic background in economics and mathematics fueled a curiosity for algorithms in music, but his primary belief is that it must always pay to be an artist.
Funding and Upcoming Plans
The US$1 million investment round will support GasLab through its next phase as it seeks to become a leading global genAI music platform. The company also says its attribution engine could eventually serve other generative AI platforms that need transparent rights management. This expandability is central to its broader mission of protecting the creative industry.
People interested in creating music on GasLab can join a guest list for private testing invitations before a later public launch. Zonneveld is scheduled to speak at Amsterdam Dance Event on October 22 and 23 and will perform an eight-hour live set on October 25. During the conference, a poster campaign with a QR code will offer visitors a preview experience for generating tracks and seeing participating artists.
GasLab's launch arrives at a time when the music industry is still debating how generative AI can coexist with artist rights. By combining consent-based training data, clear attribution, and revenue sharing, the platform offers a practical alternative to tools that take from creators without returning value. Its early backing and public activities at Amsterdam Dance Event suggest that the industry is paying close attention to this model.