Voya Investment Management and its affiliate Pomona Capital have announced a significant digital enhancement for the Pomona Investment Fund (PIF). In collaboration with private markets technology firm Templum, they have launched a new platform to streamline investor access. This initiative introduces an "Invest Now" feature, creating a fully digital, end-to-end investment experience for eligible individuals seeking private equity exposure.
Modernizing Access to Private Equity
Private equity has historically been an asset class reserved for large institutions due to its operational complexity and high barriers to entry. Manual processes and stringent regulatory requirements have traditionally limited broader participation. This new digital infrastructure aims to responsibly meet the growing demand from individual investors who are seeking to diversify their portfolios.
The platform powered by Templum provides a secure, white-labeled portal that automates the entire investment process. Eligible investors can now complete onboarding, execute subscription documents, and place orders through a simplified digital workflow. This modernization maintains institutional-grade investment rigor and regulatory oversight while significantly improving efficiency and accessibility for a wider audience.
The Pomona Investment Fund at a Glance
The Pomona Investment Fund has been a leader in expanding private equity access since its launch in 2015. The fund has delivered a strong 10-year annualized net return of 13.3% since its inception. Its strategy primarily focuses on seasoned secondary interests, aiming for long-term capital appreciation with a lower risk profile.
With a manageable $25,000 minimum investment, PIF offers a simplified entry point into the asset class. The fund currently manages approximately $2 billion in assets for more than 13,000 individual investors. Templum's technology provides the scalable solution needed to support this growing demand for direct online investment capabilities.
A Paradigm Shift in Investor Experience
Gregory Khost, Head of Intermediary Sales at Voya IM, described the collaboration as a paradigm shift in investor access to institutional private equity. He emphasized that automating the process delivers greater efficiency, transparency, and confidence to investors. The platform allows users to research and transact seamlessly without compromising high regulatory standards.
Michael Granoff, Founder and CEO of Pomona Capital, noted that access to high-quality private market strategies must evolve with investor needs. This partnership with Templum is designed to create an improved and more intuitive experience for everyone involved in the investment process. It directly addresses the market's call for more streamlined digital solutions.
The Broader Trend of Digitization
According to Templum CEO Chris Pallotta, this initiative reflects a broader industry shift toward the digitization of private markets. This movement aims to democratize access while upholding robust regulatory oversight and essential investor protections. The collaboration arrives at a pivotal moment as investors increasingly seek portfolio diversification.
The partnership effectively connects a premier asset class with a new generation of digitally native investors. It provides firms like Pomona Capital and Voya IM with a scalable way to reach new audiences. This modernization helps build a more connected and efficient investment ecosystem for private market assets.
The collaboration between Voya Investment Management, Pomona Capital, and Templum represents a significant advancement in financial technology. By digitizing the investment process for the Pomona Investment Fund, they are lowering barriers to an asset class once reserved for institutions. This initiative not only enhances the investor experience but also sets a new benchmark for accessibility and efficiency in private markets.