The Norte Show, a major agribusiness fair in Mato Grosso, has launched an exclusive application to enhance the visitor experience for its 2026 edition. Developed by São Paulo-based Br Hub Tecnologia & Software, the tool centralizes event services, offering schedules, maps, and alerts. This digital innovation aims to provide attendees with a seamless and highly organized way to navigate the event, which runs from April 21 to 24.
A Digital Companion for Attendees
The new application provides attendees with a comprehensive suite of tools to maximize their time at the fair. Users can access the complete event program, view an interactive map of the ACRINORTE Technology Park, and receive real-time alerts. The system also allows participants to enable push notifications for timely reminders about the start of key auctions and technical panels.
Accessibility was a key consideration in the application's design, which functions as a progressive web app. Visitors can easily access the platform by scanning an official QR code or visiting a web link directly from their smartphone's browser. This approach eliminates the need for a cumbersome download from an app store, ensuring quick and effortless onboarding for all users.
Introducing an AI-Powered Concierge
A standout feature of the new digital tool is the integration of Mariana Bittencourt, an artificial intelligence virtual assistant. Acting as a 24-hour event concierge, she is available via a chat interface to assist users with their inquiries. Her programming enables her to answer questions about lecture times, help locate specific exhibitor stands, and provide general event information.
This AI-driven concierge service transforms the application from a static information source into an interactive guide. By offering personalized and instant support, it significantly streamlines the visitor experience and reduces potential confusion at the large-scale event. The technology demonstrates a commitment to leveraging advanced solutions to meet the practical needs of attendees in a dynamic environment.
Developer Insights and Strategic Vision
According to Br Hub founders Victor Valenzuela and Rodney Bonifácio, the goal was to deliver an intuitive interface that serves as a true companion. They emphasized their focus on merging high technology with the practicality demanded by the agricultural sector. The application gives visitors complete control of the event in their hands, ensuring no business or learning opportunity is missed.
The launch of the Norte Show app is a strategic milestone for Br Hub, marking the company's expansion into Brazil's Center-West. The high-profile event serves as an ideal showcase for the firm's technological expertise and innovative solutions. This move signals the company's intent to establish a strong presence in one of the country's most important agricultural hubs.
Beyond the Event: The Launch of Sinop Concierge
Leveraging the momentum from the event, Br Hub is also introducing a new platform called Sinop Concierge. This service is designed to foster a stronger connection between local businesses and the community by offering exclusive benefits. It will provide users with access to special discounts and conditions, thereby stimulating the regional economy beyond the dates of the fair.
The business model for Sinop Concierge is built on strategic partnerships with local establishments, including hotels and retailers. It will operate through sales commissions and a dedicated benefits club, creating a mutually beneficial ecosystem for businesses and consumers. The platform aims to drive visibility and revenue for companies in Sinop and the surrounding area, creating lasting economic impact.
The new application for Norte Show 2026 represents a significant advancement in how technology is integrated into major agricultural events. It not only provides a powerful tool for attendees but also serves as a launchpad for Br Hub's broader regional ambitions with Sinop Concierge. Ultimately, this digital initiative is poised to elevate the event experience while simultaneously fostering local economic development and connectivity.