Naivy Inc., a music IP technology startup led by CEO Kim Dong-hyun, has announced the launch of MUSIEUM, an art edition brand that produces and sells music albums as limited canvas collections. The brand describes itself as a gallery where music stays, and it aims to turn album artwork into collectible works by adopting the numbered edition method used in art galleries. Every product follows a gallery edition format with full front printing and a white band at the bottom.
Why Album Art Deserves a Larger Canvas
Album art is often called the face of completed music, and it emerges from detailed collaboration between musicians and graphic artists. Creators choose colors, typography, lighting, and negative space to express the music's identity. In streaming environments, however, these works are usually reduced to small thumbnails, and the opportunity to examine their details has diminished.
The 1231 Edition
MUSIEUM's core product line, the 1231 Edition, is limited to 1,231 numbered copies per title. Each canvas receives one unique number between 0001 and 1231, and identical numbers are never issued twice. The resulting pieces use gallery-level materials and sizing to present album artwork as a lasting collectible, with the fixed quantity creating built-in scarcity while remaining accessible to collectors.
Authentication and Streaming Access
A QR code printed on the product connects collectors directly to the album's streaming page, so the wall-mounted work becomes a playback access point. Each purchase also includes a unique authentication code linked to Objem, a proprietary ownership verification solution developed by Naivy. Buyers can confirm authenticity and register ownership, which gives technical backing to the limited edition's scarcity.
IP Protection and Partnership Model
Naivy has completed trademark applications for MUSIEUM and related marks, as well as three design rights for its product format. The company framed the brand and its specifications as intellectual property before scaling the business. The partnership program begins with music label Colortones and then expands to external agencies and rights holders for new album artwork.
Revenue Sharing and Offline Expansion
Participating agencies can join by providing artwork licenses while MUSIEUM handles production, sales, delivery, and customer support. Revenue from sales is shared, and the production and shipping model removes upfront investment and inventory risk, with new releases offered as launch-linked drops and catalog titles as classic editions. Naivy also plans to combine edition releases with showcases, fan signings, and pop-up exhibitions by leveraging its entertainment marketing relationships.
Executive Perspective
CEO Kim Dong-hyun said that streaming changed music from ownership to playback, but the desire to keep favorite albums close has not disappeared. He described album art as another complete work produced after deep creative deliberation, and he said MUSIEUM aims to move that work from a small screen to a wall. The company intends to help agencies participate easily even with single title releases.
MUSIEUM enters the market as an attempt to upgrade music IP by giving album artwork scarcity, physical presence, and verified ownership. The service offers fans a new way to experience the visual identity of the music they love while creating an additional revenue stream for artists and rights holders. With its limited editions, authentication tools, and partner-friendly model, the brand aims to make album art a lasting part of everyday spaces.