Kaminashi Inc., a Tokyo-based field management SaaS provider, has unveiled a new business strategy called the Field Operations Hub and raised approximately 2.21 billion yen in a Series C round. The initiative aims to use field data, including unstructured formats such as photos, videos, and audio, to address management-level challenges in factories, warehouses, and stores. Incubate Fund led the round, bringing the company's cumulative equity funding to about 6.1 billion yen.
Field Operations Hub Strategy
Kaminashi wants its products to serve as a natural collection point for the daily records of frontline workers, without adding extra input burden. Historically, much of this information has remained in paper documents or in formats that are difficult to analyze with conventional systems. The company plans to connect these field-level data with core enterprise systems and management indicators to support AI-assisted decision making.
Market Context and Customer Shift
According to Kaminashi, workforce diversification and the growth of generative AI have made digital tools essential for frontline operations. As spot workers and foreign employees increase, companies need systems that do not rely on long-term employment or shared cultural training. The company said a growing share of customers now see Kaminashi as a consolidation point for data that AI can use to produce insights and improvement plans.
New Product and Project Lux
Kaminashi Production Results will launch in November to let workers record production performance directly on smartphones or tablets and link that data to labor, equipment, and operational information. This replaces the common practice of writing results on paper before entering them into core systems. The company also introduced Project Lux, with Kirin Group Logistics as the first partner, to combine Kaminashi field data with enterprise safety management data and reduce warehouse accidents.
Series C Funding Details
The Series C round raised about 2.21 billion yen through a third-party allotment, and the capital will support new product development, Project Lux, shared infrastructure, and hiring. New investors include Incubate Fund as the lead, Artemis Ventures, NTT Docomo Ventures, Dai-ichi Life Insurance, Keio Rail Fund, T&D Innovation Fund, KRAFTIA Innovation Fund, and YMFG Capital. Chiba Dojo Fund participated as an existing investor, and total funding including debt has exceeded 7.6 billion yen.
Investor and Founder Perspectives
New investors said Kaminashi has built strong customer adoption and product depth in an industrial sector where digitalization has lagged. Incubate Fund called the company's field-focused AI approach capable of changing both frontline operations and management performance. CEO Morooka Hiroto added that the strategy aims to ensure frontline contributions are properly evaluated and become an attractive career path.
Product Integration and Future Development
Kaminashi has been investing in a common ID infrastructure so that data can move across its multiple products, which now include 5 SaaS offerings. The company said some customers already use multiple products together, and new shared functions will strengthen these connections. It plans to expand the range of data it collects through production results, IoT, and additional services over time.
With this announcement, Kaminashi is shifting from single-task efficiency toward an integrated platform for field data and AI. The new product roadmap, Project Lux partnership, and expanded investor base provide resources to connect daily operations with strategic decision making. By positioning itself as a hub between the frontline and management, the company aims to support industrial productivity and transform how field work is valued across Japan.