JustAd, a Dubai-based AI-powered marketing operating system, announced on 13 October 2026 that it has secured a US$5 million investment from angel investor Imad Jomaa. The company said the funding will accelerate its expansion into new markets after building its presence across the Middle East and North Africa. The move positions JustAd to extend its advertising management and financing tools to a broader set of advertisers.
Use of Funds
The fresh capital will be used to establish local sales and customer success teams in each new market, adapt the product to local requirements, and deepen partnerships with major advertising platforms. JustAd also intends to bring its Advertise Now, Pay Later financing model to advertisers in these regions. This approach is designed to replicate the company's existing operational playbook beyond its home region.
A Marketing Operating System
JustAd describes its platform as a marketing operating system that gives teams one place to plan, run, and measure advertising across Meta, TikTok, Snapchat, and Google Ads. The technology combines AI-driven campaign analysis with tracking, attribution, product catalog tools, and unified reporting. Advertisers can see what is working across every channel and act on those insights without switching between separate tools.
How Advertise Now, Pay Later Works
As the creator of Advertise Now, Pay Later, or ANPL, JustAd offers a financing model built specifically for advertising. Businesses can launch campaigns today and pay for media spend later in installments of up to 12 months, while operating on certified agency ad accounts with direct technical support. The model addresses the reality that ad platforms require payment as budgets are spent, even though revenue from those ads may arrive much later.
Removing Cash Flow Barriers
For small and mid-sized advertisers, this structure removes one of the biggest obstacles to growth: cash flow. Declined or blocked cards can pause campaigns and damage performance before a business has time to recover. By closing the gap between upfront ad costs and delayed revenue, ANPL allows companies to scale campaigns that are already working instead of waiting for cash to catch up.
Executive Commentary
Ahmed Elsayed, Founder and CEO of JustAd, said advertising is changing faster than most businesses can follow because AI is taking over campaign building and budgets are spreading across more platforms. He added that JustAd has grown by reading market shifts and filling gaps before others see them, which led to Advertise Now, Pay Later. Imad Jomaa said the company is solving two problems every advertiser faces: knowing what works and having the cash to scale it.
Regional Foundation and Next Steps
JustAd has built its base in the Middle East and North Africa, working with e-commerce brands, agencies, and in-house marketing teams. The company views that experience as proof that its platform can perform in demanding markets. It plans to begin onboarding customers in its first new markets in early 2027.
With this investment, JustAd is preparing to move from a strong regional player to a broader international platform. The company combines advertising intelligence and financing in a single workspace, which it calls the first fintech model for advertisers. As onboarding begins in early 2027, the funding from Imad Jomaa represents a significant vote of confidence in that strategy.