Investcorp Technology Partners, the technology investment arm of global alternative asset manager Investcorp, announced today that it has acquired a majority stake in Connectif, a fast-growing provider of AI-powered marketing automation and customer data solutions for ecommerce. The transaction represents Investcorp Technology Partners' first investment in Spain and is expected to support Connectif's efforts to strengthen its European leadership and expand operations. Connectif has served more than 3,000 brands and facilitates over 25 million purchase orders annually.
Platform Capabilities
Connectif helps companies understand shopper behavior, capture interest, and convert buyers across multiple ecommerce channels. Its unified platform uses artificial intelligence and a data-first architecture to analyze customer information and activate real-time insights. Brands can then deliver personalized shopping experiences that improve satisfaction, increase conversion rates, and build customer loyalty.
Strategic Rationale
The investment is intended to consolidate Connectif's position as a leading customer engagement provider in Europe while enabling further product development and international growth. Investcorp Technology Partners said the company is exceptionally well positioned to benefit from the fundamental transformation in how businesses interact with customers. The deal provides Connectif with strategic resources and expertise to scale its operations and enter new geographies.
Leadership Perspectives
Georg Knoflach, Managing Director at Investcorp Technology Partners, said the way companies engage with customers is undergoing a major shift driven by data and artificial intelligence. He noted that Connectif stands out for its differentiated data-first platform, strong product capabilities, and customer-centric culture. Knoflach added that the management team's vision, execution, and commitment to innovation were especially impressive.
Andreas Di Palma, Founder and CEO of Connectif, said the company's mission has always been to help brands unlock the true potential and value of their customer data. He expressed enthusiasm about partnering with Investcorp Technology Partners and cited the firm's strong technology sector experience and track record of supporting similar companies. Di Palma said the collaboration will help Connectif build on its success and begin a new chapter of growth.
Mohammed Al Sada, Head of Kuwait, Bahrain, and Qatar Private Wealth at Investcorp, said the investment reflects the firm's commitment to identifying attractive opportunities in rapidly growing sectors. He noted that technology continues to transform industries and create new opportunities. Al Sada added that Investcorp sees significant potential in innovative companies with strong fundamentals and clear growth prospects.
Expanding Technology Portfolio
The acquisition is the sixth investment from Investcorp Technology Partners V, following transactions involving HWG Sababa, Unifire, NetRom Software, Veda, and Shine. The fund focuses on founder-led technology companies that provide essential solutions in software, data analytics, cybersecurity, and fintech. Investcorp said the deal reflects its ongoing commitment to pursuing attractive opportunities in high-growth sectors and expanding its international footprint.
Market Context
Connectif serves brands across several industries, including fashion, technology, health and beauty, home products, and pet care. The company enables more than 25 million orders per year through its platform, highlighting its significant scale. Demand for real-time customer insights and personalized shopping experiences continues to grow as ecommerce becomes more competitive.
With this partnership, Connectif gains access to strategic resources, technology sector expertise, and support for international expansion. Investcorp Technology Partners strengthens its presence in Spain and adds another founder-led technology company to its portfolio. The transaction positions both parties to capture value from the expanding role of data and artificial intelligence in customer engagement.