Huppa, a gym management platform built for group-based fitness businesses, has raised €1 million in a Pre-Seed funding round. The investment was led by a group of experienced entrepreneurs and investors, including the founders of Sentia, Keylane, TicketSwap, Moneybird, and Revue, alongside NL SportTech Ventures. The capital will accelerate platform development and expand the team as the company targets its next phase of growth.
Modernizing Group-Based Fitness Operations
The group-based fitness industry is growing and professionalizing, with operators in CrossFit, HYROX, martial arts, yoga, and Pilates managing memberships, individual products, multiple locations, and platform partnerships. Many gyms and studios still rely on legacy software that consumes too much administrative time, fragments data, and obscures growth opportunities. Huppa addresses this by combining member management, class bookings, payments, financial insights, and automation in one platform.
From Administrative Tool to Growth Engine
Huppa believes gym management software should go beyond tracking administrative tasks and should also reveal how a business is performing. The platform connects operational and financial processes and converts data into actionable insights. Through partners such as Mollie, Huppa works toward a reliable and complete picture of each business.
AI-Powered Insights for Smarter Decisions
AI-powered insights and automation extend the platform's capabilities, helping owners decide what to do next rather than only showing what is happening. Huppa can highlight which memberships perform best, which classes could generate better returns, and where new growth opportunities may exist. The company aims to become a proactive digital sparring partner for sports entrepreneurs.
Member Autonomy and Community Focus
The relationship between entrepreneurs, coaches, and members remains central to a successful sports business, even as processes and numbers become more important. Huppa makes it easy for members to manage their own experience, including booking classes, managing memberships, purchasing credits, and bringing a friend along. Automating repetitive tasks and giving members more autonomy creates room for personal attention, strong communities, and better sporting experiences.
Transparent Pricing That Grows With Customers
Huppa provides access to the entire platform without separate modules or unexpected upgrade fees. The pricing model is transparent, with businesses paying based on the number of active customers. When customers grow, Huppa grows with them, aligning the company's success with that of its users.
Founders Driven by Firsthand Experience
Huppa was founded by Sharief Mohamed, 37, and Gino Arendsz, 35, who were inspired by their own frustrations with software used by their kickboxing gym and CrossFit box. What began as dissatisfaction with existing solutions grew into a conviction that sports entrepreneurs deserve better tools. Their firsthand experience shapes the platform's focus on operational control, financial clarity, and growth.
Funding Priorities and European Ambition
With the €1 million raised, Huppa is investing in further platform development and team expansion. The company's initial focus is on the Netherlands and Belgium, where it aims to serve at least 150 sports businesses by the end of 2027. From there, Huppa will continue building toward a broader European ambition.
Huppa's new funding round marks an important step in its mission to replace outdated gym software with a unified, insight-driven platform. The company's transparent model, AI-powered guidance, and focus on member autonomy position it to address the needs of modern sports entrepreneurs. As it expands across the Netherlands, Belgium, and eventually Europe, Huppa is inviting talent to help build the future of gym management software.