Bengaluru-based cold-pressed cooking oil brand Gramiyaa has secured Rs 18.65 crore in a Series A funding round led by Optiscape Network Holdings. Existing investors Homegrown Ventures and Campus Fund also participated, extending their backing of the Indian consumer products company. The investment comes as Gramiyaa continues developing a business that combines traditional oil extraction with modern manufacturing and digital distribution.
New Funding Supports Growth Plans
The financing represents a new stage in Gramiyaa's fundraising journey, following earlier support from investors focused on emerging consumer brands. It gives the company additional financial resources as it seeks to strengthen its operations and expand its customer reach. Specific expansion targets, hiring commitments and a timetable for deploying the money have not been publicly detailed by the company.
Optiscape joins an investor group that has supported Gramiyaa through previous stages of its development. In March 2025, the brand raised Rs 7.2 crore in a pre-Series A round led by Homegrown Ventures. Campus Fund and Mumbai Angels also participated in that earlier financing, demonstrating continuing investor interest in its business model.
From Family Oil-Making Traditions to a Consumer Brand
Founded in 2016, Gramiyaa draws on the oil-making experience of co-founder Sibi Manivannan's family. Manivannan has described how visiting an industrial oil refinery prompted him to reconsider the production methods behind everyday cooking oils. His family's history of operating traditional mills became the foundation for a brand focused on less processed alternatives.
Gramiyaa's founding team also includes Mohamed Yaseen and Naveenrajamaran RL, who have helped build the business around production and distribution. The company combines traditional wood and stone pressing techniques with standardized operating processes intended to support consistent output. It positions its products around familiar Indian cooking practices rather than treating specialty oils as exclusively occasional purchases.
Manufacturing and Product Portfolio
A central feature of Gramiyaa's business is its emphasis on in-house manufacturing and oversight of the extraction process. The company says its oils are pressed slowly, with attention to maintaining their natural flavor and avoiding unnecessary additives. Its approach seeks to combine methods associated with traditional mills with the quality controls consumers expect from packaged food brands.
The company's range includes groundnut, coconut, sesame and mustard oils, covering several established regional cooking preferences across India. It also sells virgin coconut oil and olive oil, broadening its portfolio beyond its core traditional offerings. Different pack sizes and product combinations allow customers to select oils suited to their cooking habits and household requirements.
Digital Sales and Retail Availability
Gramiyaa operates a direct-to-consumer channel through its own website while also selling through established online marketplaces and grocery services. Its products are listed on Amazon, BigBasket, Blinkit, Zepto, Instamart, DMart Ready and FirstClub. These channels provide multiple purchasing options without requiring consumers to buy directly from the brand's website.
The company also identifies selected physical supermarkets as part of its distribution network in major Indian cities. Combining online and offline availability gives Gramiyaa ways to reach customers with different shopping preferences. Maintaining product availability, consistent quality and reliable fulfillment will remain important as its distribution footprint develops.
The reported Series A round provides another source of financing for Gramiyaa as it builds its position in India's packaged cooking oil sector. Its business combines a traditional product category with manufacturing oversight, branded packaging and access to digital grocery platforms. The next test will be how effectively the company converts additional capital and wider availability into durable consumer demand and sustainable operations.