Singapore-based AI startup Estha has introduced a new platform called Estha on Mac, designed to bring private AI agents to Apple Silicon Macs. The launch aims to help professionals and businesses use artificial intelligence for routine work while keeping sensitive data on their own computers. By supporting local AI workflows, the company is responding to growing demand for tools that offer greater privacy and control without relying entirely on external cloud services.
Private AI for Apple Silicon Macs
Estha on Mac is built to let users run AI-powered tasks directly on their computers, reducing the need to rely on cloud-based AI services. After the required software and AI models are installed, supported workflows can operate locally, including without an internet connection. This design gives individuals and organizations more control over their data and supports a shift toward on-device AI for everyday professional use.
Pre-Built Agents for Workplace Tasks
The platform comes with a set of ready-made AI agents for common workplace activities, including meeting transcription and summarization, document analysis, presentation creation and spreadsheet analysis. These agents are intended to help users handle routine tasks without moving sensitive files to external AI services. Estha is targeting professionals and businesses that want to use AI while keeping their information on devices they control.
Privacy, Cost and Performance Considerations
Running AI locally can be useful for organizations that handle confidential documents or internal business information because data is processed directly on the Mac. Estha also notes that on-device AI can help businesses manage costs, since local inference does not involve the per-token charges commonly associated with cloud-based AI services. However, the company acknowledges that cloud platforms provide access to larger models and more computing power while local systems offer greater privacy and control.
No-Code Tools for Custom Applications
Beyond its pre-built agents, Estha on Mac includes Quick Bot and Advanced Studio, which allow users to build private internal chat applications without writing code. These no-code tools are designed to help teams create AI applications based on their own information and workflows. The startup sees particular value in customer support, employee training, onboarding, lead generation and product recommendations.
Target Users and Use Cases
Estha on Mac is aimed at a wide range of users, including educators, consultants, founders, creators and enterprise teams. The company believes private AI applications can support different business needs without requiring technical expertise or coding skills. This makes the platform suitable for small teams and larger organizations that want to automate tasks while maintaining control over their data.
Roadmap and Industry Context
Later this quarter, Estha plans to add a PDF Reader and a prototyping tool called Vibe Coding: Prototype to its Mac platform. The launch reflects a broader industry shift toward running some AI workloads directly on personal computers and other devices, even as cloud AI remains important for demanding workloads. With Estha on Mac, the Singapore AI startup is looking to tap into this growing demand by combining private AI with simple tools for creating and running AI-powered workflows.
Estha on Mac positions the Singapore startup to serve users who want automation without sacrificing data privacy or control. The platform combines ready-made agents with no-code customization, making it accessible to professionals and teams without deep technical expertise. As the company introduces new features in the coming months, it is likely to contribute to the wider adoption of on-device AI for everyday business tasks.