Coconala Inc. and Elith Inc. have agreed to establish a joint venture focused on enterprise AI services, with Coconala holding 51% and Elith holding 49%. The new company, Coconala Elith, will be headquartered in Shibuya, Tokyo, and is scheduled for launch on November 1, 2026, with Coconala President and CEO Ayumu Suzuki serving as its representative director. The venture will combine Coconala's corporate customer reach with Elith's AI research and development capabilities to support safer enterprise adoption of AI.
Strategic Context
Enterprise use of generative AI and AI agents is moving from limited pilot programs to company-wide deployment. Organizations must address output quality evaluation, confidential information protection, usage visibility, and integration with existing systems. These requirements are especially critical in finance, manufacturing, healthcare, and social infrastructure where accuracy and reliability are essential.
Joint Venture Structure
The company will have capital of 10 million yen and a fiscal year ending in August, and it will be located in Shibuya, Tokyo, at the same address as Coconala's headquarters. Its initial business description covers AI safety evaluation, verification, and AI agent-related activities. Coconala will lead sales, marketing, customer success, and connections with its member and professional talent base, while Elith will lead AI research, product development, technical verification, and continuous improvement.
Coconala's Market Position
Coconala operates a skill marketplace and has expanded into corporate human resources services and AI support, with an AI company established in September 2026. It has more than 620,000 corporate members, over 6 million registered users, and more than 1.4 million skill registrants, including large enterprises, mid-sized firms, small businesses, and sole proprietors. The company also brings web marketing and sales expertise along with group services that support AI planning, development, and post-deployment operations.
Elith's Technical Expertise
Elith positions itself as a Mission-Critical AI Company focused on research, product development, and enterprise implementation. Its team includes four Kaggle Masters and researchers with papers accepted at CVPR, ICLR, and ICCV, and its engineers placed fourth out of 4,186 teams in an AI agent security competition. The company offers products such as GENFLUX Security and GENFLUX Evaluation, which help organizations visualize and control AI-related risks and continuously verify AI quality.
Initial Focus and Business Areas
The joint venture will initially use Elith's GENFLUX Security and GENFLUX Evaluation products to help companies safely introduce and manage AI. Planned business areas include enterprise AI product planning and development, AI safety and security services, business process enhancement with generative AI and AI agents, and post-implementation monitoring and improvement. Over time, the company expects to address data utilization, industry-specific AI development, and new support services that combine professional talent with AI.
Leadership Perspectives
Coconala President and CEO Ayumu Suzuki said that enterprises ask whether AI can be trusted when employee usage is not visible and output quality is difficult to verify. He added that combining Elith's world-class technology with Coconala's corporate base will allow the AI company to support customers from implementation to safe operation. Elith CEO and CTO Inoue expressed a desire to use the team's security competition achievements to protect people and businesses while delivering trustworthy AI to 100 million people.
Following its establishment, the new company plans to gather customer feedback and usage data to strengthen existing products, develop new features, and create related services. Coconala and Elith aim to expand beyond initial safety and quality offerings into AI agent utilization, process improvement, data utilization, and individual AI development. The partners stated that advanced AI technology should not be limited to a small group of companies or specialists, and they intend to deliver practical solutions to businesses of all sizes.