Caju, a leading Brazilian technology firm specializing in employee benefits, has announced the appointment of Fernanda Weiden as its new Chief Product and Technology Officer. This strategic hire brings a veteran leader with experience at global giants like Google and Meta to the forefront of Caju's innovation efforts. The move signals the company's commitment to scaling its technological infrastructure to support its rapidly growing user base of over one million employees across 60,000 client companies.
A Strategic Move to Bolster Innovation
The appointment comes at a pivotal moment for Caju, which is heavily investing in its product and technology roadmap to fuel future growth. The company significantly expanded its technology division, increasing its team size by 64% in 2025 compared to the previous year. This expansion underscores Caju's strategy to build a robust foundation capable of handling increased demand and delivering innovative solutions to its clients.
In her new capacity as CPTO, Weiden will oversee the engineering, product, and design departments, unifying them under a single strategic vision. Her primary mission is to ensure that Caju's accelerated growth is underpinned by a scalable and user-oriented technological framework. This leadership is expected to enhance the platform's capabilities and solidify its competitive edge in the benefits technology sector.
An Experienced Leader for a Growing Company
Weiden brings a wealth of experience from her distinguished career at some of the world's most influential technology companies, including IBM, Google, and Meta. Her previous role as CTO at VTEX, coupled with advisory positions at various startups, has equipped her with deep expertise in leading international teams. This background makes her an ideal fit to steer Caju's ambitious technological agenda forward.
Commenting on her new role, Weiden emphasized her focus on elevating the user experience for both HR professionals and employees. She noted that Caju's clients already report significant improvements, including an 80% boost in talent attraction and a 71% increase in engagement. "This journey of simplicity and autonomy, which has always guided Caju, remains our north star," she affirmed in a statement.
Driving Product Evolution and Market Expansion
Caju has maintained a rapid pace of innovation, rolling out approximately 50 new product features and functionalities throughout the current year. Key enhancements include a revamped corporate expense solution that centralizes advances and reimbursements on a single platform. The company also integrated Pix payments into its application, allowing for instant transfers directly from the user's Caju balance.
A major recent launch was the Benefits Hub, a platform designed to centralize the procurement, administration, and governance of corporate benefits. This solution specifically targets the growing demand from large corporations for more agile and integrated systems. The hub aims to streamline HR processes while offering employees greater clarity and control over their benefits packages.
Caju's CEO, Eduardo del Giglio, stated that the organizational restructuring is a proactive measure to support the company's next growth phase. "With the growth of our team, we revisited the structure to ensure it keeps pace with the company's journey," he explained. This ensures the company can maintain the reliability and agility that have been central to its success.
Fernanda Weiden's appointment as CPTO marks a significant milestone in Caju's trajectory, reinforcing its commitment to technological excellence and user-centric design. By combining her extensive leadership experience with the company's ongoing investments in product innovation, Caju is strongly positioned for sustained growth. This strategic move will undoubtedly help the company solidify its leadership in the competitive employee benefits landscape.
Source: Startups.com.br