Bluesky announced at TechCrunch Disrupt 2026 that it is expanding its experimental Attie platform with a new tool for creating websites, quizzes, games, polls, and other interactive experiences. The update allows everyday users to build the kind of social experiences that were previously accessible only to software developers. These user-created projects will operate on the same AT Protocol that powers Bluesky and the wider decentralized social web known as the Atmosphere.
Attie Expands Beyond Custom Feeds
Attie initially launched as an experimental platform offering AI-powered technology for building custom social feeds. The new creation capabilities aim to turn it into a broader suite for community-focused experiences. Bluesky CEO Toni Schneider described the feature as social vibe coding, or vibe coding for your community, during his interview at Disrupt.
Schneider explained that vibe coding today is mostly a single-user, solo experience. What he wants to enable is the ability to build together, or build for a group of people, and that is what this product does. The tool connects each creator to their atproto identity, and it can suggest projects based on their public Bluesky profiles.
Because these creations live on the AT Protocol, they are not confined to a single app. They can connect with other decentralized social apps that form the Atmosphere, giving them a portable foundation. Bluesky has long emphasized this open protocol as a core differentiator for community-owned social infrastructure and user control.
Built-In Distribution and AI Flexibility
Bluesky COO Rose Wang emphasized that many people are building, but the larger challenge is distribution and finding users for what they create. She said Attie is interesting because it comes with Bluesky distribution rather than standing alone. As a result, the sites and games made with Attie can tap into Bluesky's wider audience.
The Bluesky network currently has 47 million registered users, although engagement has declined as some people who tested the service later returned to X. The company sees Attie as a way to reinvigorate activity by focusing on developers and communities in the months ahead. Users can bring their own AI model or use open-weight options when building with the tool.
Private Data and Future Plans
Schneider also shared that private data support has been the biggest request from developers on the protocol. This feature is now in alpha testing, with a rollout planned by the end of the year. Private data is expected to supercharge community-focused development and unlock new use cases for the wider ecosystem.
Attie is positioned as a playground where Bluesky can try out AI-powered ideas before bringing them into the main product. Schneider, who had been leading the company on an interim basis, is now taking charge as Bluesky enters the AI era after former CEO Jay Graber stepped down in March. He said there should be lots of fun, small social experiences for friends rather than only communication with the entire world.
Bluesky's expansion of Attie represents a broader effort to turn social networking into a participatory creative space rather than a single broadcast channel. By combining AI-assisted building with built-in distribution on an open protocol, the company hopes to attract communities, developers, and everyday creators. The planned private data rollout later this year could further deepen engagement and encourage more personalized social experiences.
Source: TechCrunch